What is page one
actually worth?
We analysed the keywords you want to win. We modeled the click curve, the ramp up, and your unit economics to show the revenue and growth on the table, and what the right search strategy will deliver.
| Metric | Overall | Transactional | Commercial | Informational |
|---|---|---|---|---|
| Position 1 click-through rate (%) | 24.67% | 30.00% | 32.00% | 8.00% |
| Position 2 click-through rate (%) | 11.00% | 14.00% | 16.00% | 4.00% |
| Position 3 click-through rate (%) | 15.91% | 8.78% | 8.78% | 7.02% |
| Conversion rate (%) | 3.98% | 3.03% | 3.03% | 2.53% |
| Month | Realisation (%) | Baseline Revenue (Monthly) | Aspirational Revenue (Monthly) |
|---|---|---|---|
| Month 1 | 0% | £0.00 | £0.00 |
| Month 2 | 2% | £847.20 | £1,101.37 |
| Month 3 | 5% | £2,118.01 | £2,753.42 |
| Month 4 | 10% | £4,236.02 | £5,506.83 |
| Month 5 | 15% | £6,354.04 | £8,260.25 |
| Month 6 | 25% | £10,590.06 | £13,767.08 |
| Month 7 | 40% | £16,944.09 | £22,027.32 |
| Month 8 | 55% | £23,298.13 | £30,287.57 |
| Month 9 | 70% | £29,652.16 | £38,547.81 |
| Month 10 | 85% | £36,006.20 | £46,808.06 |
| Month 11 | 95% | £40,242.22 | £52,314.89 |
| Month 12 | 100% | £42,360.24 | £55,068.31 |
| TOTAL YEAR 1 | — | £212,648.38 | £276,442.90 |
How we calculate these numbers: combining first-party performance data, intent-based click distributions, competitor landscape analysis, and probabilistic ranking models.
We extract your actual Google Search Console (GSC) & Google Analytics 4 (GA4) performance data (for UK users only) to establish true conversion and click baseline averages across positions 1–3 by search intent.
- 16-month GSC click-through rate (CTR) baseline data segmented by query intent
- GA4 user-to-customer conversion rate (CVR)
- Your average order value (AOV) segemented by landing page intent
- Your average re-order frequency segemented by landing page intent
- Your customer lifetime value (CLV) segmented by landing page intent
We pull ahrefs metrics for UK search volume, Keyword Difficulty (KD), current rankings, and competitor positions for two core keyword buckets:
- Opportunity terms: Keywords ranked #2–100 where competitors rank in the top 10.
- Gap terms: Keywords where you are unranked but competitors rank in the top 10.
- Categorisation of all terms by search intent (Transactional, Commercial, Informational).
Each keyword receives a tailored probability modifier and realistic target position assignment based on competitive keyword difficulty (KD).
- Target Assignment: Pos #1 (Low KD), Pos #2 (Med KD), Pos #3 (High KD).
- Probability Score: Applied via KD formula to account for ranking feasibility.
- SERP Multiplier: Downweights expected CTR for terms with invasive search engine result page (SERP) features (e.g. AI Overviews and Ads).
Expected monthly clicks, customers, and revenue are modeled individually per target position.
- Expected revenue = Expected Clicks × CVR x Customer Lifetime Value